Community Banks Combine Digital Experience and Personal Touch in Mortgage Application Process

Friday, October 19 at 08:00 AM
Category: Arvest News

It’s no secret a majority of prospective homebuyers use the internet to search for a home. What may surprise some, however, is how many mortgage customers now submit their application digitally.

According to a 2017 J.D. Power study, both purchase and refinance customers cite online/website as the most frequent method of submitting a mortgage application. The 43 percent who did so in 2017 represented a jump from just 28 percent in 2016.

Those numbers – representing consumer preferences for how they want to do business – are part of the reason community banks have begun empowering their customers with online and mobile mortgage application tools. These tools allow consumers to have more control of how, when and where they apply for a mortgage.

At Arvest Bank, for example, a recently updated online mortgage platform and a newly launched mobile app give mortgage customers the ability to act quickly in a real estate market marked by low inventory and heightened competition among buyers.

“Today’s consumer prefers a streamlined process, so we’re delivering those efficiencies in the area of mortgage loan applications,” said Steven Plaisance, president and CEO of Arvest’s mortgage division. “Through the Arvest Home4Me mobile app, loan applicants can submit the necessary documents for prequalification in the first few screens of the app. The app populates the data into the system for a loan officer to review, then we contact the applicant and complete the request.”

Similarly, Arvest utilizes an online mortgage platform developed by Ellie Mae that allows borrowers to research rates and types of loans, and to submit an application electronically.

“Leveraging technology is no longer an option for local banks,” Plaisance said. “It’s a must.”

Despite the mortgage customers’ increased preference for a digital experience, though, community banks still offer the kind of personalized service customers crave. That sentiment is reflected in the J.D. Power study, as it indicated satisfaction among customers applying online/via website declined by 18 points year-over-year.

“It’s important that these self-serve conveniences are available for those who want that option,” Plaisance said. “At the same time, though, some customers may still want to tap into the expertise our local mortgage experts can offer. What we’ve really tried to do is create a hybrid approach that allows the consumer to choose what works best for their unique situation.”

Tags: App, Arvest, Home4Me
 

Russellville Fire Department Receives Arvest Foundation Grant

Thursday, October 18 at 08:00 AM
Category: Arvest Community News

The Russellville Fire Department will be able to purchase the initial equipment that is needed for the Russellville Junior Firefighter Challenge thanks to a $5,000 donation from the Arvest Foundation.

The gift was announced today at the Russellville Fire Department Central Station. Shawn Bates, community bank president of Arvest Bank was on hand to present the check to Chief T. Kirk Slone of the Russellville Fire Department.

“We want to thank the Arvest Foundation for this gracious donation,” Slone said. “Their commitment to enhancing the quality of life in our community will help make the Russellville Junior Firefighter Challenge a reality.”

“We are pleased to present this donation on behalf of the Arvest Foundation to support the Russellville Fire Department, which has dedicated its time to implement the Russellville Junior Firefighter Challenge to inspire our youth.” Bates said. “This donation demonstrates the foundation’s ongoing support to our local first responders and to enhance the quality of life in Russellville.” 

Tags: Arkansas, Arvest
 

Arvest Bank Announces Sears Hiring

Wednesday, October 17 at 09:00 AM
Category: Arvest Community News

Arvest Bank is pleased to announce it has hired Earl Sears as a business development officer.

Sears, who will be based out of the Arvest location at 100 SE Frank Phillips Blvd., also will lead the bank’s weekly and well-known Friday Financial Forum. The event features guest speakers and economic updates.

“We are very pleased to have Earl joining us,” said Kyle Hubbard, president for Arvest in Bartlesville. “The Friday Financial Forum will be in good hands with him leading the weekly event.”

Sears joins Arvest after 32 years as an educator at Central Middle School, including 24 as an administrator. He also has served as a state representative for the last 12 years. Sears received a bachelor’s and master’s degrees at Northeastern State University.

Currently a board member for both the Bartlesville Regional United Way and Bartlesville Public Schools Foundation, Sears also is a member of Bartlesville Daybreak Rotary and the Bartlesville Sportsmen’s Club. He served on city council from 1999-2004.

Sears lives in Bartlesville with his wife, Jane. They have two adult children and three grandchildren.

Tags: Arvest
 

Arvest Bank Promotes DeBoer to Commercial Loan Manager

Monday, October 15 at 02:00 PM
Category: Arvest Community News

Arvest Bank has promoted Scott DeBoer to commercial loan manager. In this role, DeBoer will develop and manage the bank’s commercial loan portfolio in southwest Arkansas. He previously was a senior vice president of commercial lending for Arvest in the bank’s Hot Springs market. 

DeBoer has 18 years of banking experience, during which he has worked as a private banking officer and a commercial credit officer in addition to his role with Arvest. 

He earned a bachelor’s degree in finance and real estate from DePaul University in Chicago and is a certified management accountant. 

DeBoer is a member of the Institute of Management Accountants, the Risk Management Association and the Arkansas Bankers Association. He also is a board member of the Boys and Girls Club of Saline County.

Tags: Associates, Little Rock
 

Arvest Bank Promotes Lusk in Russellville

Friday, October 12 at 09:00 AM
Category: Arvest Community News

Arvest Bank is pleased to announce Brianna Lusk has been promoted to assistant branch manager in Russellville.

Lush has worked at Arvest for two years, most recently serving as a senior teller. In her new role, Lusk’s responsibilities include sales efforts, customer service, branch operations and security. She will work at the Arvest branch located at 819 S. Arkansas Ave.

“With Brianna’s leadership, drive and work ethic, I have no doubt she’ll be successful in this role,” Arvest branch sales manager Sherry Wooten said. 

Lusk is a graduate of both National Park College and the University of Arkansas – Pulaski Technical College Culinary Arts and Hospitality Management Institute. She lives in Russellville with her husband, Seth, and is the pianist at Charity Baptist Church.

Tags: Arkansas, Arvest

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